As marketers who welcome the brand new decade, you are probably wondering if there is still room, in a world of digital marketing, for traditional items like pens and tumblers showcasing your logo.
Well, the 2019 edition study conducted by the Advertising Specialty Institute (ASI) will give you amazing facts to the question of how significant are promotional products among consumers on a global scale up to this time.
The results of the research revealed that consumers are 2.5 times more likely to have a positive opinion of promo products than internet advertising. This is driven by the reality that humans love tangible items that computers cannot deliver. Plus, the study verifies that indeed promo products offer a strong rate of return on investment (ROI), with the cost per impression (CPI) as low as 1/10 of one cent, lower than nearly any other advertising medium, making it a very ideal option for smaller businesses who do not have hefty advertising budget.
Promotional products will always be timeless and cost-effective means for business owners to reach out to more potential customers.
Even established global players resort to this marketing strategy because while it doesn’t cost much, it still has the command to drive customers. Small businesses like startups, on the other hand, find that promotional products help cut their marketing budget yet are still able to create a positive brand impact and recall among consumers.
While promotional products never go out of style, it’s still worth revisiting this traditional marketing method and re-evaluate its relevance to make you stay ahead of the competition, especially now that going digital is the latest trend for marketing. You have to ensure that your branded merchandise appeals to your customers and makes them remember you in a very positive way to keep them coming back for more.
Having said that, let’s take a look at some of the most anticipated trending promotional products in 2020 that could significantly contribute to the increase of your sales:
The demand for eco-friendly promotional products are on the rise because balancing nature and marketing is now a priority of the world. It is expected to grow even bigger for the next years.
Most consumer decisions are influenced by the way they perceive a business’ sense of social and environmental responsibility. Today, many people care about how business promotional products are produced and the impact they have on the environment. Because of this, a lot of companies are already turning to, or are starting to do ways in which they can do business in a more eco-friendly way.
Whether buying from sustainable sources or reducing plastic wastes, eco-friendly ideas are expected to be in the top five buying themes of consumers this year and so suppliers are looking at ways of offering more eco-friendly products that will have as little or no impact on the environment as much as possible.
Eco-friendly can mean reusable, made from recycled materials, compostable or biodegradable. Let’s take a look at these eco-friendly items especially these branded reusable straws that have been trending since 2018.
- Drinkware Products
The Drinkware Market is set to exceed USD 35 billion for the next five years according to a new research report by Global Market Insights, Inc. The major growth drivers for this market are increase in beverage consumption, growing hotel and catering industries, and increasing middle-class disposal income.
People love receiving these items, they use them all the time and show them off constantly. Consumers are also attracted to discount schemes and combo sets on online platforms. Watch how a promotional drinkware works.
- Office Supplies
If you want to guarantee yourself an excellent return on your marketing investment for both short and long term, start by selecting and customizing frequently used office promotional items such as pens, notepads, USB drives, presentation binders, wall & desk calendars, mouse pads, and more.
Displaying your brand and contact information on highly functional office supplies and placing them where people spend most of their day is a surefire way to boost recall for your brand among your customers.
As a bonus, co-workers within the same office often borrow pens, writing pads, and other office accessories from each other, so that means, they, in addition to the original recipient, will also see your desktop promos in and around the office. Start showcasing your brand with office items now, check out these highly functional products from Greco Promotions.
- Security Products
Security has always been a concern for both private and public places. But it’s more important today than ever. The fear of existential threat drives anyone to be vigilant. Help protect your employees’ and customers’ safety and their valuable information and merchandise with security promotional products. See this Emergency Alarm Keychain at Greco Promotions, as an example that serves to be a very compact self-defense device.
- Electronic Products
Technology is a part of everyday life—and will continue to evolve as the years go by. In this technology-driven era, where efficiency is a trend, everyone is at a rage for functional electronics.
Most consumers look for electronic promotional products that will enhance their experience with technology. Why not take advantage of this tech-savvy generation in choosing promotional items for your customers or your next advertising campaign? Whether they are tech toys themselves or accessories designed to be used with the latest high tech gadgets. Check this out to see the top tech promotional items that you can utilize for trade shows and other events.
- Health & Fitness Products
No matter what industry you are in, the importance of staying fit and healthy can never be overstated. As it is now becoming a lifestyle, fitness promotional products are a great way to show you care about your customers’ and employees’ health. Health items can help your company be perceived by consumers as a brand that values health and wellness.
Encourage good habits by promoting health and fitness at home or at work. Our healthcare promotional products at Greco Promotions can be customized with your company logo or message to make your healthcare personalized items a truly valuable and memorable one.
As the market grows year-by-year, the trends are always changing but the promotional product business develops with it. If you don’t want to lose a lot to the competition better make promotional products an integral part of your marketing plan. Everyone likes getting gifts, so why not use them to your advantage and offer promotional products to attract new customers, promote employee loyalty, increase sales and boost brand awareness and engagement.
We at Greco Promotions have more than 20 years of experience helping companies build their brand and improve their sales performance by providing high-quality promotional products and apparel solutions. Inquire now to learn more about marketing campaigns that really work.
We provide branded merchandise, screen printing, embroidery & online store solutions to power up your marketing campaigns.