Reusable straws have been trending since 2018. If you look at the search trend for “reusable straw” in the US in the last five years on Google Trends, it shows that the interest took off in 2018.
Unsurprisingly, businesses that were cashing in on this trend on “reusable straw” have reported that their sales have “exploded.”
“I have people daily emailing me saying that they want my straws, they want my straws … it has been challenging to keep up with everything.” — Cindy Schiff, the founder of GreenPaxx
If businesses are leveraging this trend, you should also grab this opportunity to respond to what your customers or employees are searching for.
Here are the top 3 reasons you should give away branded reusable straws:
#1: Plastic straw bans are spreading around the world.
By 2020, England will be banning all plastic products. In the US, several cities and states, including New York, California, Washington DC and New Jersey, have started tackling the issue on plastic straw bans.
There are detractors, of course, but the discussion on the issue will only increase consumers’ awareness on the hazards caused by using single-use plastic products on the environment.
By giving away branded reusable straws, you will not only help increase awareness on the benefits of getting rid of plastics, but also help your customers and employees change their mindset and eliminate the habit of using single-use plastic products that harm the environment.
#2: Environmental concerns will continue to drive interest in reusable straws
Because of the continuing global environmental concerns, which are totally reasonable, consumers’ interest in reusable straws is not about to subside. Starbucks announced going strawless by 2020, as other companies, including McDonald’s, also declared eliminating single-use plastic products in their establishments.
And if you’re from areas where search interest for “reusable straw” is high — including California, New Jersey, New York and Pennsylvania — you should know that giving away branded reusable straws is just like giving your customers and your employees exactly what they’re looking for!
And what else is more exciting than having your customers use reusable straws with your company logo on them in public places or establishments like Starbucks or McDonald’s?
#3: Consumers favor companies that give away eco-friendly promotional products.
Younger consumers are becoming more conscious of their responsibilities in helping protect and sustain the world. Brands have been exerting efforts to appeal to this environmentally conscious generation.
According to the Advertising Specialty Institute’s Global Ad Impressions Study 2019, the majority of consumers are leaning more towards brands who show efforts in contributing to increasing environmental awareness and making efforts towards saving the planet.
Be the brand that your customers and employees favor for your efforts to help make this world a better place!