Often we invest in branded promotional products and give them away to clients, employees, and friends, yet do you truly know the value and effectiveness of these products when given to consumers? I’m confident the actual impression value would surprise you.
To understand the effectiveness of promotional products, the Advertising Specialty Institute (ASI) conducted a series of studies to “show the power of promotional products among consumers on a global scale, and their affordable cost-per-impression as compared to other forms of advertising.”
In short, the study identified the top promotional products, what the average reach or impression is, what consumers think of the product, and what influences them to buy products.
After reading the critical findings report, we were able to determine the most effective items and identify the most effective promotional products Trending in 2021.
There are also some other factors to consider, such as; quality, attractiveness, eco-friendliness, and where the product was made.
“Study shows 42% of consumers have a more favorable opinion if the promotional product they received was ENVIRONMENTALLY FRIENDLY and In TOTAL 53% have a more favorable opinion of an advertiser if the promotional product was “MADE IN THE USA.”
Below are the top Promotional Product Categories, 2021 trending products that fall into these lists, and why they work!
According to ASI, Nearly 9 in 10 consumers report owning a writing instrument, 51% Promotional writing instruments are kept for an average of 9 months. On average, Promotional Writing Instruments generate 3,000 impressions throughout their lifetime. A pen that costs $1 will have a CPI of less than 1/10 of a cent per impression, and 20% of consumers own more than 10 promo writing instruments. It would be silly not to invest in promotional writing products to showcase your brand with those statistics. Some of the top pick include;
The Ellipse Softy with Stylus is a stylish, premium metal pen available in your choice of black or blue medium ballpoint ink. Choose from a variety of rubberized soft touch product colors to showcase your laser engraved company name, logo or advertising information. This eye-catching promotional pen will be a favorite at conventions, trade shows, corporate functions and more!
Union printed excellent quality Imported Round Wooden Inexpensive Economy Standard Pencil. Top quality #2 Leads sharpens to a fine exact point, quality eraser provides easy and clean corrections. A perfect giveaway low price pencil, never a need to shop for closeouts. Available in 20 vibrant colors Choose single or assorted colors.
Set a firm foundation for your advertising campaign with the Stratus Solid Pen! Choose from four barrel color options to customize the look of this medium ballpoint plastic pen. It features black or blue ink, smooth curves and a matching colored barrel and pocket clip. The crisp white trim will help an imprint of your company name, logo and marketing message stand out. Assorted colors are also available. Show your customers that you’re on top of your game with a strong promo pen!
When you think about it, we all typically use at least one drinking vessel daily, from coffee mugs to glass cups, bottles, etc., which makes customized drinkware an excellent choice. On average, 78% of consumers own promotional drinkware that is kept for an average of 12 months. According to ASI’s study, promo drinkware costing $7 will have a CPI of less than r ½ of a cent per impression!
12oz wine cups are made of food-grade stainless steel. Not easy to break. It has a removable lid and leak proof mug. You can customize this item with an imprint of your company logo for maximum brand visibility.
Toast to a job well done with these trendy stemless white wine glasses! Perfect for white wine enthusiasts! The most appreciated and cost-effective gift during holiday and award seasons. These beautiful, functional wine glasses measure 3.5 W x 4.5 H x 3.5 D and can hold 15 oz. of liquid. 1 1/4 x 1/2 of space is available for etching your logo or inscription.
When it comes to branding, what better than a walking billboard, better known as a Shirt. According to ASI’s study, on average, Millennials report owning at least five promo T-shirts that are kept well over 14 months. In addition, 63% of consumers say that they keep their promo T-shirts for over a year, with 47% saving them for 2 years and longer, generating well over 3,400 impressions throughout their wear time.
65% of consumers report owning at least one promotional Polo Shirt, generating 2,300 impressions in their lives regarding golf shirts. Cost-wise, a Promo Polo that costs $10 will have a CPI of only 4/10 of a cent per impression!
An indispensable t-shirt in our classic silhouette – with a very friendly price point. This product is transitioning from heat transfer labels to tear-away labels. Your order may contain a combination of both labels.
Basic doesn’t mean boring! This pro-style classic looks great from tee off to the back nine. Made of 4.3 Oz., 100% recycled polyester with a hydrophilic finish. Features a rib knit collar, 3 button placket, open hem, set-in sleeves, and contrast Adidas performance heat transfer logo on right sleeve.
With more companies going green and limiting plastic waste, a promotional bag is a choice for showcasing your brand and an excellent gift to give. On average, 73% of consumers own promotional bags, and of those, each bag is estimated to generate 3,300 impressions.
The Shopper tote bag is made of durable 100 GSM Non-Woven Polypropylene. This Eco-Responsible™ bag is both reusable and recyclable; has 10″ side/bottom gussets with matching covered cardboard bottom insert. An ideal replacement for single-use plastic shopping and grocery bags.
Excellent for shopping and errands on the go. This eco-friendly bag is made Of 10 Oz. Cotton Canvas. 20″ Handles. Spot Clean/Air Dry. Customize with your brand and logo.
Another great product to brand is headwear, which on average generates an impressive 3,400 if not more since this product is more so worn out in public spaces. It’s estimated that ⅓ of men wear their promo hat weekly or more, and 69% of consumers own at least one promotional hat.
These hats are made with 100% cotton, it is comfortable to wear and keeps stylish! You can choose many colors and it can be folded to fit inside a pocket. You can order printed or embroidered with you logo to promote your brand. Such an eye-catching item to wear while broadcasting your brand.
100% Acrylic. One Size Fits All. Choose from various colors and customize embroidery with your logo.
When it comes to which promotional products to choose, the possibilities are endless! However, to ensure maximum impressions and effectiveness, we suggest you select products widely owned by consumers, from writing instruments to shirts, drinkware, bags, headwear, and more. Remember, quality, utility, and make are why people keep promo items, so be creative yet thoughtful in your choices, and you will be sure to maximize your investment. For assistance, reach out today, and one of our representatives will guide you through the process.
Let one of our Sales Associates help you. If you’re looking for suggestions to fit your budget, reach out anytime to [email protected]. One of our top marketing executives will respond right away with ideas JUST FOR YOU!