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Marketing Executives have recognized that in today’s digital era, social media is a critical component of keeping the connection with their current and potential customers. Social media has also been a dependable tool in sustaining and increasing their brand awareness. 

But even before the advent of social media, promotional products have always been a cost-effective way to convert leads, generate more sales and increase ROI. Promo products remind people about the benefit of doing business with you. They also help you build brand recognition, reach a wider audience and establish a positive reputation.

Some will wonder which is the better advertising method, is it promotional products or social media? Truth is, there is no need to argue which one deserves more of your marketing focus.

Yes, you read it right. If you want to double your marketing ROI, start integrating your promotional products into your social media campaigns. Maximizing these two powerful tools can help you create valuable touch points for your business with lesser time and cost.

It has long been established that people who have received a promotional product will do business again with the company after receiving the promo item because of the positive impression it has created.

On the other hand, social media users are more likely to trust a brand if they see that the brand, or the company rather, interact in a very positive way with its customers on social media.

Now, imagine the result if you will combine the capacity of the two marketing channels…astounding isn’t it?!

So, how do you integrate promotional products in your social media campaigns to raise brand
awareness? Consider the following. 

Generate Desire

If you want to give the impression that your product or service is what people desire, you might as well produce and showcase desirable promotional products. Images on Instagram, Pinterest and Facebook can effectively generate desire with your target audience and expand brand reach. 

Take, for example, custom watches. You may try to produce a limited special edition watches stylishly designed with your company logo. Post the image of the watch on Facebook and generate engagement by starting a contest online. You may ask them to share the post in their timelines and you may request them a PM with their details, and thereafter reward those who were active and send them your limited-edition branded watch.

Encourage User-Generated Content

Getting followers to create social media content about your brand is an efficient and essential marketing strategy nowadays. Enhance engagement activity by encouraging and inviting your social media followers to incorporate your branded products in their social media posts.

Of course, to reinforce them, you will need to offer a prize for their involvement. By doing this, you get the best of both worlds: they will use your promotional products and they will be the one to enhance your social media visibility.

If you want to go the extra mile, connect to a social media influencer and see how you can work together to boost the brand. Every industry has social media influencers. Identify who they are and approach them about how they could incorporate your branded products into their social media content.

Fire Up a Twitter Chat

A Twitter chat is a series of questions in which a lot of people respond using the designated #hashtag.

Use a hashtag to drive a conversation on Twitter around an event your brand is involved in. Promote participation by offering a branded gift as a prize to one or more participants.

Wear Your Brand Loud and Proud

Post interesting content about your company’s products and services with a photo showcasing you, your staff or your customers wearing and using your branded apparel.

Your staff will feel rewarded and your customers will surely feel appreciated.

Produce Compelling Videos

With the popularity of video content, showing how to use your custom products is another way of getting brand visibility and engagement. Videos are great in personifying your brand by putting a face and a voice to the name.

A video that goes viral can captivate audiences, inspire action and grant global exposure which ultimately drives results for businesses and brands.

Promo items will never be obsolete despite the dawn of digital marketing. Click To Tweet

Effectively market your products and services with minimal effort by leveraging promo products through social media platforms. 

If you want to get started integrating promo items in your social media campaigns, we at Greco Promotions can offer you a wide selection of promotional products that you can use to increase your brand recognition.

We are not your typical promotional product distributor. We bring to your team over 20 years of combined experience in branding and marketing through promotional products.

Contact us today to begin doubling your ROI.

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