“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019
The year 2020 is just around the corner. Have you thought about what to give away to your customers or clients to delight them and reinforce brand recall as the year ends?
Promotional calendars might be your best option!
Here are some interesting stats on promotional calendars:
- 62% of consumers own promotional calendars.
- A promo calendar that costs $3 will have a CPI of only 3/10 of a cent per impression!
- 52% of promo calendars are kept for 1 year or more.
- Calendars generate 850 impressions over their lifetime.
- 37% of women and 20% of men consult their promo calendars on a daily basis.
- 31% of millennial and Gen-X consumers consult their promo calendars on a daily basis.
Source: Global Ad Impressions Study 2019 by Advertising Specialty Institute (ASI)
**This video is part of Greco Promotions’ #PromoProductsWork2019 campaign. If you want to learn more about the power of promotional products and branded apparel in marketing your business, contact us at [email protected].