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“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019

 

Nearly 9 in 10 consumers own promotional pens, according to ASI’s Global Ad Impressions Study 2019. 

Here’s why you should give away custom branded writing instruments:

  • 89% of consumers own promotional writing instruments.
  • Promotional writing instruments are kept at an average of 9 months.
  • A pen that costs $1 will have a CPI of less than 1/10 of a cent per impression! 
  • Writing instruments generate 3,000 impressions throughout their lifetime.
  • 20% of consumers own more than 10 promo writing instruments.
  • 51% state that they would be more likely to do business with the advertiser that gave them the promotional writing instrument.

A pen that costs $1 will have a CPI of less than 1/10 of a cent per impression! Click To Tweet

 

Source: Global Ad Impressions Study 2019 by Advertising Specialty Institute (ASI)

 

**This video is part of Greco Promotions’ #PromoProductsWork2019 campaign. If you want to learn more about the power of promotional products and branded apparel in marketing your business, contact us at sales@grecopromotions.com.

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