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“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019


For five straight years in 2018, T-shirts have been the top promotional products in the US in terms of sales, according to Advertising Specialty Institute’s study

Aside from promotional T-shirts’ tremendous staying power, here are some interesting statistics demonstrating the cost-effectiveness of using T-shirts to promote your business: 

  • 80% of consumers own promotional T-shirts.
  • 63% keep their promo T-shirts for over a year, with 47% keeping them for 2 years and longer.
  • Promotional T-shirts generate 3,400 impressions throughout their lifetime.
  • A T-shirt that costs $7 will have a CPI of only 2/10 of a cent per impression! 

Promo T-shirts are kept for an average of 14 months. Click To Tweet

Source: Global Ad Impressions Study 2019 by Advertising Specialty Institute (ASI)


**This video is part of Greco Promotions’ #PromoProductsWork2019 campaign. If you want to learn more about the power of promotional products and branded apparel in marketing your business, contact us at [email protected]

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